The 2024 Calabar Carnival, hailed as Africa’s Biggest Street Party, delivered an electrifying celebration of culture, music, and creativity, and Imperial Blue and Black Whisky were at the forefront of the festivities. For the third consecutive year, Imperial Blue partnered with the Carnival, this time joined by Imperial Black Whisky, creating unforgettable moments.
The Imperial Black VIP Booth at the heart of the Carnival Village was a hub of excitement and exclusivity. Guests were treated to a premium lounge experience, featuring whisky tastings, interactive games, and expertly crafted cocktails that elevated the celebratory vibe.

“Calabar Carnival is a celebration of togetherness, creativity, and culture, and we are proud to have been a part of it for three years running,” said Bodam Taiwo, Pernod Ricard’s Head of Portfolio.
“In 2024, Imperial Blue and Imperial Black Whisky added exciting new dimensions, ensuring the Imperial family continues to shine brightly at Africa’s biggest celebration.”